The New Shu Uemura

Taking you on a visual tour of the new Shu Uemura in Powerplant, its sleek new design and my Shu make up favorites.

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I had the privilege of touring the new Shu Uemura boutique in Powerplant, Rockwell a couple days ago at their walk-through and again attend their grand launch yesterday. I never really say no to make-up brands that I love so a 2-day event with Japanese brand Shu was a shoe in. (Forgive the pun.)

The new look, not that the old one was in bad shape – far from it, is great. Inspired by Tokyo, the new boutique boasts of subtle yet distinct Japanese references with its neon lights a la Ginza, Qee Bears wearing their famous eyelashes, and color coded displays for maximum impact. The store is also divided into sections from a skincare wall, to a best-sellers table, an eyelash station, opposite walls showcasing all the make-up products, a gift station and a mid-section dedicated to consultations and makeovers by the Shu Masters themselves.

Speaking of Shu Masters, I got a quick retouch by Riza de Guzman who gave me tips on which products best suit my skin tone Рwhich by the way is dry and apparently the most expensive to take care of. Not so happy to find out about my high maintenance face but very happy that I discovered best sellers and products I could easily incorporate in my daily routine.

During the grand launch Shu Masters Angie Cruz, Patrick Alcober, Riza de Guzman, Cats del Rosario, Omar Ermita, EJ Mallorca, Hanna Pechon, John Pagaduan and Joyce Platon made up their muses with enviable looks and, even from afar, enviable lashes. Here’s a quick rundown of the store and some Shu products that I personally am using that you should probably also insert in your make up kits, stat.

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The Shu best-sellers list
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The Shu muses with Managing Director Rowell Vijandre
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Qee Bears and their lashes
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Made up by ShuMaster Riza de Guzman
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Muse Jasmine Maierhofer made up by ShuMaster Patrick Alcober

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And¬†here are the products I’m falling in love with. That Ultime8 Cleansing Oil is their number 1 best seller and it’s at the top of the list for a reason. If there’s any Shu product you should buy right off the bat it’s this.

Just a friendly reminder from your fashion blogger (who really likes make up.)


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